Brand Development for a Unique Loyalty Programme

Client – Aspers Group

The Aspers World brand mark focusses around the four pillars of group offerings; gaming, entertainment, dining and nightlife. We developed a strong brand mark on concentric circles which pay homage to the brand pillars.

The Aspers World card is a players identity within the casino. We took inspiration from travel to develop a strong, scalable brand that filtered through to all brand assets, including a biometric pattern to link the connection to identity.

Brand guidelines were developed as an internal document, creating buy-in from over 1000 members of staff during a roadshow, where the concept was delivered to all staff.

Registered address: CRTR LTD, 30 Yoden Way, Peterlee, County Durham, SR8 1AL Incorporated in England and Wales as a private limited company Registered number 10035216

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